Manaseer’s Visionary Approach to Sustainable Building Materials in the Middle East

Standing at the crossroads of history and innovation, Jordan embodies the potential for a future where tradition meets sustainability. At Manaseer Group, a leading provider of building materials, we recognize this potential and are committed to being thought leaders, shaping the future of the construction industry in the Middle East and beyond.

The construction industry is a significant contributor to global CO2 emissions, accounting for roughly 38% according to a 2020 study by the Global Alliance for Buildings and Construction. Traditional materials and practices often have a detrimental impact on the environment, depleting resources and creating pollution. However, the need for robust infrastructure and sustainable development is undeniable.

As industry moves towards more sustainable and green materials, Manaseer envisions a future where the built environment coexists harmoniously with the natural world. We believe in buildings that are not just functional, but regenerative, contributing positively to the environment. This vision drives our commitment to researching and implementing sustainable practices and developing innovative solutions that prioritize sustainability throughout the entire building lifecycle.

Our research and development teams are at the forefront of innovation, exploring cutting-edge materials and practices. Here are some key areas of focus:

• Bio-Based and Low-VOC Materials: We are actively researching the use of bio-based alternatives and low-VOC materials. A 2023 report by the World Green Building Council highlights the significant health benefits of low-VOC materials, promoting improved indoor air quality and occupant well-being.
• Circular Economy Principles: Manaseer embraces circular economy principles by developing products that can be recycled or repurposed at the end of their lifespan. This minimizes waste and promotes resource efficiency. A 2022 study by the Ellen MacArthur Foundation estimates that the construction sector could save $1 trillion annually by adopting circular economy principles.
• Carbon Sequestration: We are exploring the potential of incorporating carbon-sequestering materials into our products. These materials can actively remove carbon dioxide from the atmosphere, mitigating the environmental impact of construction.

Manaseer’s vision extends beyond developing sustainable products. Through rigorous testing, quality management systems, and obtaining essential feedback, we are fostering a collaborative ecosystem within the construction industry through partnerships for progress, as we actively partner with architects, engineers, and developers who share our commitment to sustainable construction. By working together, we can ensure sustainable practices are implemented throughout the building lifecycle, from design to construction and beyond.

Our flagship brand, MICShield, exemplifies our commitment to sustainable construction. MICShield offers a comprehensive range of building solutions that prioritize durability, performance, and environmental responsibility. Our products incorporate in-house and local raw materials that are customizable and meet international standards which include:

• Water-proofing solutions made with recycled content, aligning with the growing demand for sustainable construction materials as highlighted in a 2021 survey by Dodge Data & Analytics.
• Energy-efficient insulation materials that contribute to reduced building energy consumption, a crucial factor in addressing climate change.
• Low-VOC coatings create healthier indoor environments, aligning with the World Green Building Council report on the health benefits of such materials.

Throughout its years, Manaseer houses a robust portfolio that range from the Ministry of Housing Projects and Aramco’s projects in Saudi Arabia to various initiatives in the region such as USAID Schools, Jordan’s Armed Forces Projects, and more.

As we continue our work in providing high-quality building materials, Manaseer believes the construction industry can be a powerful force for positive change. This includes developing new products that meet market needs, reducing our carbon footprint, and solidifying our presence in the region through strategic partnership. We invite builders, developers, and policymakers to join us on this journey. By embracing sustainable practices and innovative materials, we can create a built environment that not only serves our present needs but safeguards the future for generations to come. Together, let us build a more sustainable and resilient future, brick by sustainable brick.